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A Business Insider retrospective – Marco.org

• Sep 23, 2011 from anderzole
  After reading Ryan McCarthy’s post at Reuters about Business Insider, I wanted to run some numbers.
  
  After all, they’ve linked to nearly every significant article I’ve written for the last few years, often automatically by scraping Techmeme.
  
  When humans have been involved, they’ve rewritten my titles to be more inflammatory and attract more clicks, which irritates me more than how much their cluttered, ad-overloaded site “design” buries the link to my article:
  
  Continue reading at Business Insider »
  
  But what offends me even more than rewriting my titles and burying my links is how their layout so strongly implies that I’m a Business Insider writer and I endorse my name and writing being splattered all over their site:
  
  Click here to continue reading at Henry’s blog…
  
  Why wouldn’t I want to be associated with Business Insider? It has nearly everything that offends me as a web reader and writer: linkbait headlines, more ads than content, more sharing buttons than original words, top-list “slideshows” that make readers click for every item and defraud advertisers into thinking that their pageviews are legitimate, Tynt messing with copy and paste, Vibrant Media’s double-green-underline ads, generic images slapped next to each post (often poorly Photoshopped® ), and tabloid coverage of every rumor and inflammatory non-event so they can fight all of the other tabloids for Google’s pennies.
  
  Any promise of helpful traffic referrals to the original authors is misleading: the traffic from Business Insider is minimal. Here’s a selection of referral sources and their referred visit counts from January 1, 2009 through today, as measured by Google Analytics:
  
  
  StumbleUpon: 731,939 (mostly to one-off funny things like this )
  Daring Fireball : 516,705
  Google searches: 391,743
  Hacker News : 366,123
  Techmeme : 65,834
  The Brooks Review : 15,333
  Shawn Blanc : 13,930
  furbo.org : 12,760
  My wife’s personal blog : 9,729
  Business Insider: 8,891
  
  
  That’s 8,891 hits that I wouldn’t have otherwise had. But over a span of 995 days during which they linked to my site many times and republished many of my articles, that’s nothing, especially for a site that claims to get 12 million unique visitors per month.
  
  And, if given the choice, I wouldn’t trade 8,891 hits for my name and writing being used on their site like this.
  
  It’s the same game famously played by the Huffington Post and many other “aggregators”:
  
  
  Reprint popular news articles and blog posts en masse, copying all relevant details so nobody needs to read the original post.
  Bury the source links so almost nobody will find them, and if they do, they’ve already read all of the important details from your reprint.
  Tell the real authors that you’re helping them build their name recognition and sending traffic their way.
  
  
  Business Insider once asked me if they could “syndicate” all of my blog posts automatically and give me an official byline on their site in exchange for — you guessed it — links back to the articles on my site. 1 I politely declined, because they’ve effectively done this for years without my consent, and it’s not doing me any favors.
  
  I wonder if they’ll reprint this one.
  
  Business Insider’s mass replication of my writing is the only downside that has ever made me reconsider my Creative Commons license. If they’ve had any beneficial effect whatsoever, I haven’t noticed.
  
  
  
  
  
  
  In the email, with the subject “Business Insider Syndication Opportunity”, they spelled my name as “Macro” every time, including the three references to my site, “Macro.org”.  ↩

5 Things you Should Invest on Your Blog From Day one

• Aug 26, 2010 from denharsh(Harsh Agrawal) in Technology
  When we start blogging reasons are different. It could be Money, Fame or using your blog as a personal diary. If you blog for any of first two reasons, you should continue reading this post and if you fall in the third one, blog about anything without worrying about anything.
  I offer various WordPress related Service and Most of my Clients are from countries like U.S, Australia and Canada. Its been more than a year and I wanted to share this post but could not get time but finally I have something to say to all the budding bloggers and people who wants to start blogging. Blogging is no less than a business these days and since people started taking it professionally and seriously, like every business, blogs also need investment.
  
  This investment could be as low as 100$ or can be as high as 10000$. Depending on your business plan and insight. Here Im outlining few things which you should invest from day 1 and let your blogging business grow:
  Webhosting + Domain name:
  This is the first thing which you should work on. Never compromise on Hosting for money as cheap and unreliable Webhosting can give you headache and sleepless night later on. Go for Hosting which are renowned and offer great support. Specially for WordPress powered blog, make sure you use hosting with latest php and mysql. Many hosting companies will try to offer you everything for almost free but dont fall for such traps. Here is a list of Hosting recommended for WordPress.
  Blog Design:
  Design of your blog is more like interior decoration of your house. Doesnt matter how big your house is but if your house is not beautiful from inside, it may not look presentable. Also buying expensive stuff will not make your house look beautiful, you should place them inright place to make the most out of them. Same is with Design of your blog. You should have a unique design of your blog with proper placement of all essential elements for your blog. I always advocate premium Themes because they offer quality with support and flexibility to customize. A premium WordPress theme cost between 10-100$ depending on which theme you go for. Suggest your theme wisely and make sure you put you unique theme from day 1. Later on you can always enhance your theme by adding more features. For premium Theme, You should look out:
  
  Thesis 1.8 premium WordPress theme review
  10 Websites to buy Premium WordPress theme
  45 Premium Theme for 39$.
  
  SEO
  If you are an old blogger, you know the basic of SEO and you can skip this investment. But if you are a blogger who dont know any thing about SEO, I suggest get optimization of your blog done. Blog SEO optimization are done two ways: On Page SEO and off page SEO. On Page SEO is relatively cheap and affordable and this is must have investment for any new blog, where as off page SEO you should do after 5-10 posts are live on your blog. This off page SEO is usually buying links and building backlinks for your blog. The idea is to make your blog rank higher for particular keyword.
  
  Social Bookmarking marketing
  Twitter, Facebook, Delicious, Digg, Stumble are popular Social bookmarking websites. There are companies which promote your stuff and make them viral on Social bookmarking sites. Such sites promote stuff with reliable channel and investment are from 100-5000$. Depending upon your budget and links you would like to promote. You can select your plan wisely and start promotion of your blog. Though one requirement for such promotion is your article should be high quality and your blog design should be good.
  Your Team:
  Most of the bloggers like to work alone but its always good to have a team as you can do more. Since Internet has no limits, you can expand your blogging business to any point. Hire writers for your blog, blog maintenance guy and a creative designer. If possible have a team of 2-5 and try to cover all possible news in your niche. Make sure you dont compromise with the quality of your posts.
  Apart from all the above mentioned point you should also consider investing on your logo+banner+ gravatar which will help you a lot in blog branding. Another investment scope could be branding your social profiles like Twitter , Facebook.
  Many other investment you can do later stage once your blog brand start becoming popular. All the above mentioned investment you should consider when you are planning to start a serious blog or taking blog as your full-time investment.
  For me I invest 45$ every month on my hosting from Knownhost, 19$ for Aweber, One time investment of 164$ on Thesis Theme. Rest I have a team which are part of Shoutmeloud and I dont consider them as an Investment as they are part of family.
  Do let us know what else investment you can think of while considering blogging as serious business?
  
  5 Things you Should Invest on Your Blog From Day one Is a post from ShoutMeLoud
  
  Hostgator Webhosting for 1Cent
  
  Premium WordPress Theme for 19$
  
  
  Related posts:How to Make Money for Your Blog Expenditure
  5 Ways to Attract...

4 Ways I Compose Posts to Drive Millions of Pageviews to Blogs Through Digg

• Sep 15, 2010 from problogger(Darren Rowse) in *
  A Guest Post by Neal Rodriguez.
  With the release of the new Digg on August 25th, anybody with the ability to understand how a story, which is promoted to the popular section, is composed, has an edge in attaining viral exposure ranging from tens of thousands to millions of pageviews. Diggs users constitute a large proportion of bloggers. Thus stories promoted to their popular section, which was previously their homepage and now the Top News page, can attain anywhere from less than 10 to hundreds of links pointing to their websites. Digg also has millions of users; many of whom visit websites that reach the popular section at a rapid rate. My blog went down when I promoted my interview with Ben Huh The Most Popular SFW & NSFW Failblog Pics of the Decade to the popular section and more than 1,000 visitors loaded the page in the first few minutes after reaching the front page.
  
  No matter how much of an efficient promotor of content you are, you will not get your blogs pageview count passed the two people who made you nine months ago without writing content that people are willing to share among their online friends and acquaintances. There are just some stories that people are willing to pass on to their fellow digital networkers through email, Facebook Like action, retweet, pigeon carrier, or Greek messenger. What are some of the elements that increase the chance that a story will spread virally?
  1. A Picture is Worth a Hundred Thousand Pageviews
  I was surprised to hear that my friend had launched his photo blog and had grown his traffic level to 100,000 monthly pageviews in 3 months. Now together with Digg he is behind one of the biggest viral campaigns on the web in the past few weeks: the dry erase girl. Photos on the web appear to have the hypnotic ability of making people share them upon first encounter. Ben Huh reportedly did nothing but post photos of people failing at everyday tasks on his blog. Last time I spoke with him he was driving 1 billion pageviews to his blog network every 4 months.
  On the blog post to which I alluded in the first paragraph, I aggregated the most popular photos posted on Bens blog in the last decade and performed some social outreach on the news aggregators. The post made the front page of Digg and drove 26,690 pageviews in the first few hours. It received 36,019 pageviews the following day. The post has received over 77,000 pageviews in total.
  You should add photos to every blog post you write. The funnier the picture the better. Even the most serious topics work great with a offbeat picture that can also represent the posts topic. Stunning pictures such as those posted on PDN Photo of the Day Aftermath (6 photographs) show the story of a womans breast cancer treatment in a series of self-portraits. I drove over 200,000 pageviews to this story on the first day of publication. It went popular on Stumbleupon and made the front page of Reddit, a social news aggregator, to drive over 90,000 views over the weekend when traffic is typically slowest. The only reason I didnt put it on Digg is because nudity was not allowed at the time. I have found I have been able to drive the most traffic when I aim to tell a story through pictures.
  
  2. Opinionated Stories
  My first blog post on the Huffington Post briefly outlined reasons why I thought we as consumers brought the U.S. financial crisis upon ourselves. In short, my argument contended that increases in foreclosures were the product of people buying homes that they could not afford. Whether you think I was wrong or not, this post made the front page of Digg in 2007 and incited a huge response. If any of you have attempted to promote content on Digg, you know that solely stories that receive the most response and support from the community get promoted to its popular page.
  I got insulted on this post for my lack of substantiating my arguments with 3rd party facts. However, I did help people close no-paper A loans as a credit repair specialist back in 03; so, considering the amount of people for which I secured $300,000 loans without showing income documentation, I had a pretty good idea from which to draw an opinion. No excuse, nonetheless, in your iteration, ensure that you back up your content with solid facts, statistics, and other expert opinions to make your argument as credible as possible.
  My opinionated piece that called for the arrest of a Bart police officer who shot an unarmed man in 2009 also made the front page of Digg. My thoughts on why the Bart police officer who shot Oscar Grant should be held without bail was the most popular story on the Huffington Post on its day of publication with over 40,000 views through my outreach efforts.
  
  What also made this post popular stand out, is that mainstream media wasnt giving it the attention that the American people thought it should. Now touching on the subject of race, I received a hundreds of racist insults. Expect to get verbally abused when taking a strong stance on...

Inside the Mind of One of the Webs Hottest Designers [INTERVIEW]

• Jul 26, 2010 from mashable(Mashable) in Technology
  Jesse Thomas is living the interaction designers dream.Hes been working under his own self-hung shingle (JESS3) longer than he ever worked internally or at an agency, and his client roster includes impressive names such as NASA and Nike.He works with top tech competitors such as Google and Microsoft, and hes also the guy that Facebook tapped for their 500-million-user commemorative project, Facebook Stories. He gets to mastermind the design concepts that shape the web apps used by people all around the world, all without ever having to worry about internal politics or site metrics.So, how do you get to be Jesse Thomas?I work 24/7/365, he told us in a recent chat. I have no social life. I dont drink like my friends do.Im also really lucky.In addition to that luck, Thomas is a hell of a hustler who counts the newly crowned MySpace CEO Mike Jones as his mentor. Did you notice that footer link on Facebook Stories? He pointed it out. An agency link on a permanent section of Facebook That wasnt an accident.Heres the nearly complete transcript of our interview; enjoy, and let us know your thoughts about Thomas, JESS3 and his work in the comments.The InterviewMashable: Excellent job on the Facebook 500-million-users project.Jesse Thomas: What a great opportunity, right?M: Have you done work with Facebook before?JT: Yes, branding work for f8 and confidential projects. We do a ton of work for Mike Jones at MySpace. Mike is my mentor.[We're] doing a ton with Foursquare; we are getting all our clients badges and pages and then building mini sites with the API.We are doing three commercials for Google right now! Two for Translate, one for Gmail. The Gmail one is stop motion; we are building a set in LA this week.Microsoft loves us. For years we have been working directly with Microsofts public sector groups.And, my favorite client of all NIKE! We are redesigning Nike.com. Im sure you understand how tricky it is for an agency like mine to work with a mega brand like Nike. We are working directly for Nike, and the work we do gets passed to their agencies.We also work with brands via agencies, so we know how to navigate those waters. AMEX is via their AOR [agency of record]. We get love from Main Street to Madison Avenue.Mashable: So when you say we, who else is working with you? Werent you a solo once upon a time?JT: I have 15 full time employees, 30+ part time and 100+ freelancers. We have a UK office. We are a UX shop, and we also do animation and installations. We are known for data visualization.At one time, it was just me! But Im hoping it will be like Ogilvy, the name will live on past me.And when I say installations, Im talking about social media-themed art shows and corporate work like our AMEX projects. Typically these walls start as a pimped-out Twitter wall, but we push for Foursquare, Flickr, etc. One of Thomas early concepts for the Facebook Stories project.M: How long did it take you roughly how many years to get to this level?JT: Im 28, I was in design school when I was 22.I was at Aol [from May to December in 2007], and I had this opportunity to go to Asia with AIGA on a lecture tour. So I left Aol and hired two guys, my director of tech and an illustrator, full time.Everyone loves good work, and social media is tricky. We get the jobs no one thinks they want.We see all the time agencies that pitch digital strategy, but the CEO or the managers dont like social media and technology or they are green at using it, which I find lame beyond belief, to the point I set up shop to win work from them.They are asleep at the wheel! And they outsource the best projects, the most crucial parts.I was hustling mega new business while at all my jobs, on the side.M: And you really do get to do all the creative interface design without having to worry about the aftermath/metrics, right?JT: Exactly. Never ever ever. Thats the clients problem. We follow directions. We are like the mercenaries; we dont care who we fight for or why.M: So, youve also worked at agencies a bit in the past what was that like?JT: Its a place to learn, like bootcamp. If your agency doesnt feel like bootcamp, its because they suck, and you probably do too.Basically, working at an agency is like being a slave or at a frat your first year. You have to have thick skin and learn every minute of the process.M: How hands-on are you personally with these projects?JT: I lead every project. Every single one. These are all my babies. I find the talent. I close half the new business.People tell me Im a slave driver. I know what I want.If a client wants something stupid, thats OK. They are like the guy with a broken arm at the hospital asking for cocaine. You have to, as a doctor, say No Its very risky the bigger the clients get.Agencies call that reckless. I call it shooting from the hipM: Do you envision going on like this, at this rate, indefinitely?JT: So we are building a number of products in our labs, silly things like oil.jess3.com and much more...

No-Nose Bicycle Seats: Are They The Answer to Erectile Dysfunction And Prostate Problems Among Cyclists?

• Sep 18, 2010 from TreeHugger(TreeHugger ) in *
  I will not go into detail about why I visited the doctor last night, but after describing my symptoms and being the subject of a rigorous examination, his first question was, "Do you ride a bicycle?" When I said yes, everywhere, he gave me his prescription: "Get a new bicycle seat."
  
  I was seriously relieved, but even though my beloved doctor has told me before to "never trust Dr. Google", I wanted a second opinion and of course, started on TreeHugger. Andrew looked at the issue in a post two years ago and was dismissive of the concept, writing:
  
  Having ridden a bicycle nearly every day for the last 7 years and having spoken to countless other cyclists, I am of the opinion that bicycle saddles only cause numbness 1) if the bike is improperly adjusted; 2) when a rider isn't fit and 3) after a very long and intense ride. ... Read the full story on TreeHugger