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Susan Lucci Youthful Essence

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Susan Lucci Youthful Essence New - Bookshelf

320 pages

Let Them Eat Cake, Marketing Luxury to the Masses - As well as the Classes

Creator: Pamela Danziger | Business & Economics - 2005-01-01

... up with female actresses and celebrities to develop cosmetic and skin care lines that would resonate with the new target. ... Judith Light's Proactive Solution, Susan Lucci's Youthful Essence, and Kathie Lee Gifford's Natural Advantage were ...

Publisher: Kaplan Publishing

About this book
This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the ""butterflies,"" these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, &I covers the natural evolution as today's luxuries become tomorrow's necessities, as products move ""from the classes to the masses."" Readers will learn: * How to ""get it right for the masses"" and how to ""get it right for the classes"" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.

224 pages

The Accidental Salesperson, How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

Creator: Chris Lytle | 2012-06-20

If you want to get better at writing proposals, pay attention to ads for Tony Robbins's Ultimate Edge CDs and Susan Lucci's Youthful Essence skin-care system. “But wait, there's still more.” There's always more in infomercials. Most infomercials ...

Publisher: AMACOM

About this book
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they arenÆt fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who donÆt have time to meet ò Differentiating between infor mation seekers and genuine prospects ò Using social media, Skype, GoToMeeting, WebEx, and other online tools ò Building relation ships competitors canÆt steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksùthe second edition of The Accidental Salesperson guides readers through every aspect of selling to todayÆs customers.

272 pages

But Wait ... There's More!, Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

Creator: Remy Stern | 2009-03-24

There's Meaningful Beauty, which is hosted by supermodel Cindy Crawford; Youthful Essence with soap star Susan Lucci; Natural Advantage, hosted by Jane Seymour; and Sheer Cover with Leeza Gibbons. Not all have been successes, but ...

Publisher: HarperBusiness

About this book
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

Microdermabrasion Directory

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    Beauty (Susan Lucci)

    Rating (7 reviews):
    Susan Lucci

    One Star

    0 1/5 L.Jackson - See all my reviews Verified Purchase(What's this?) This review is from: SUSAN LUCCI YOUTHFUL ESSENCE FACIAL WASH (Misc.) It's advertised as 10 JUMBO ounces, and it is a 4 ounce bottle. Misleading. 0 Help other customers find the most helpful reviews  Was this review helpful to you? , January 22, 2015

    Best makeup cleanser ever

    0 5/5 denise duorey - See all my reviews Verified Purchase(What's this?) This review is from: SUSAN LUCCI YOUTHFUL ESSENCE FACIAL WASH (Misc.) I won't use anything else because nothing works like this - I always buy at least 2 - Susan makes products that work 0 Help other customers find the most helpful reviews  Was this review helpful to you? , April 22, 2014

    Five Stars

    0 5/5 sandra ginther (westminster, co United States) - See all my reviews Verified Purchase(What's this?) This review is from: SUSAN LUCCI YOUTHFUL ESSENCE FACIAL WASH (Misc.) I love this wash, you don't need a lot and your face doesn't feel dried I've ever used... 0 Help other customers find the most helpful reviews  Was this review helpful to you? , December 11, 2014
    10 Ounces
    Jumbo 10 ounces Large size with Inner seal